Actuals Research · NL e-commerce · 2026

You feel the pressure to do something with AI on your numbers. But it does not start with a tool. It starts with who you hire right now. Across ten major e-commerce companies you can see exactly who is already building the future.

10 companies · 6 role types · 1 question · read 11 June and 10 July 2026
building the future2 / 10
Cover of the Actuals report
The Finance-of-Tomorrow Matrix
Company card Booking.com
SCROLL
0
major NL e-commerce companies, examined up close
0+
open finance roles, weighed one by one
0/10
are visibly building the finance of tomorrow
0
question: who are you hiring?

Two are building.
The rest just talk about it.

Everyone wants AI on their numbers. But put AI on numbers that do not add up and you only make the errors bigger and faster. The head start is not in what companies say. It is in who they are quietly hiring right now, long before you see it back in the figures.

The matrix

Who hires
for what.

  • Every open finance role on one yardstick: building the future, running the present, or standing still.
  • The top three rows build the future. They stay mostly empty.
  • Only bol and Booking turn green where data and systems move into finance.
Finance-of-Tomorrow Matrix with ten companies
The spectrum

From building
to standing still.

2

Building the future

bol and Booking hire data, systems and AI into finance itself.

7

Running the present

Strong operations, but the hiring keeps the existing machine running.

1

Standing still

Almost no finance hiring. No sign that anything is being built.

Company card Booking.com, building the future

The ambition is
universal.
The foundation is not.

Why this matters

The AI wave is coming. The finance builders are barely there.

0%

of CFOs call AI crucial to the finance function in 2026.

Gartner, 2025
0%

of AI projects without AI-ready data get scrapped before 2026.

Gartner, Feb 2025

The requirement is not a model. It is one source of truth.

From the report

Every finding with a source.

Every role read on a date, every card linked to its job page. Fifty pages, ten companies, one yardstick.

Report cover
The matrix
Card Booking.com
The six roles that build the finance of tomorrow
The next step

Where does your finance stand?

This report shows ten companies from the outside. Your own company you see from the inside: in fifteen minutes you know where your foundation stands, and where your first win lies on the way to the finance of tomorrow.

Find out where your finance stands →